May Local Box Office Part 1: Ai Ai Delas Alas' star power to be tested in 'Our Mighty Yaya'
After a strong $ 3.2 million opening of Guardians of the Galaxy Vol. 2 last week, the healthy (not huge) box office looks to continue this May. Alongside the openings of Alien: Covenant, King Arthur: Legend of the Sword, and Pirates of the Caribbean 5, the local cinema has also something to compete. Regal Entertainment will release Ai Ai Delas Alas' Our Mighty Yaya. Jodi Sta. Maria's star power will be tested with Dear Other Self. Also, war movie Ang Araw sa Likod Mo and thriller Bliss will try to capture audience. Here's our forecast:
Our Mighty Yaya (May 10)
Comedy Queen Ai Ai Delas Alas has been one of the most bankable movie stars of the local cinema. Starting with the record-breaking Ang Tanging Ina (which was the highest grossing film at that time), her movies with this type of setting work well in the box office. On paper, Our Mighty Yaya will be a box office hit but this time, it's not simple as that.
It is worth noting that most of her blockbuster films are under her Tanging Ina franchise or partnered with another A-list star. My Bebe Love was a team up with Vic Sotto and was largely known as the first AlDub movie. Her recent non-straightforward comedy films (Past Tense was a romantic comedy with Kim Chiu & Xian Lim & Kung Fu Divas was an action comedy) didn't work well in the box office. Without these, the box office numbers are looking low. Also, this movie is not under Star Cinema distribution which is a strong brand in the country and where her blockbuster movies are made. A week after, another local movie will likely eat up its screens which will reduce its potential legs.
On the bright side, its trailer was watched 2M views on Facebook (as of May 6) and below 100K on YouTube. This shows at least interest in an solo Ai Ai Delas Alas movie (However, views doesn't translate into tickets). A number between 30-40 million will be fine and a number lower than these won't be a surprise.
Forecast: 30 million
Our Mighty Yaya (May 10)
Comedy Queen Ai Ai Delas Alas has been one of the most bankable movie stars of the local cinema. Starting with the record-breaking Ang Tanging Ina (which was the highest grossing film at that time), her movies with this type of setting work well in the box office. On paper, Our Mighty Yaya will be a box office hit but this time, it's not simple as that.
It is worth noting that most of her blockbuster films are under her Tanging Ina franchise or partnered with another A-list star. My Bebe Love was a team up with Vic Sotto and was largely known as the first AlDub movie. Her recent non-straightforward comedy films (Past Tense was a romantic comedy with Kim Chiu & Xian Lim & Kung Fu Divas was an action comedy) didn't work well in the box office. Without these, the box office numbers are looking low. Also, this movie is not under Star Cinema distribution which is a strong brand in the country and where her blockbuster movies are made. A week after, another local movie will likely eat up its screens which will reduce its potential legs.
On the bright side, its trailer was watched 2M views on Facebook (as of May 6) and below 100K on YouTube. This shows at least interest in an solo Ai Ai Delas Alas movie (However, views doesn't translate into tickets). A number between 30-40 million will be fine and a number lower than these won't be a surprise.
Forecast: 30 million
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