Entertainment Journals PH

What a lovely day in the box office. James Reid & Nadine Lustre in This Time Earlier today, I reported the PHP 16 million opening of Just the 3 of Us  which is remarkable considering its R-rating which proves that it captured an older audience.

Audiences welcomed the new tandem of John Lloyd Cruz and Jennylyn Mercado. Just the 3 of Us  opened to PHP 16 million. Jolina Magdangal announced this on Magandang Buhay (May 5 episode). Although this is lower than Alonso-Cruz starrer A Second Chance  (PHP 43 million, but this is a much awaited sequel), this was ahead of 2016 Star Cinema films Everything About Her (PHP 15 million) & Always be my Maybe  (PHP 8 million). This also proves that Filipino movies can compete with foreign releases as long as they are targeting opposite demographic ( Civil War  is for action/adventure fans; Just the 3  for romantic fans). UPDATED: This Time opened to PHP 15 million on its first day

Starting off with this week's Civil War , big movies add heat to this summer season. Let's take a look at their box office prospects: 1. Just the Three Of Us , May 4 John Lloyd Cruz + Jennylyn Mercado (box office star + hot in the movies) equals box office success but its release date pushes it down to not earn the numbers that it can. Full analysis   HERE 2. This Time , May 4 Coming of from their TV hit, On The Wings of Love , JaDine is back to the big screen! But pitting with Just the 3 Of Us will reduce its capability to get general audience.

Captain America: Civil War is making waves around the country. It opened to huge numbers last Wednesday (full report  HERE ). But next week, there's another 'war' that's going to happen. Star Cinema's Just the 3 of Us  which stars John Lloyd Cruz and Jennylyn Mercado is opening against Viva Films' This Time which features the hit love team JaDine. Which side are you on?