Entertainment Journals PH

The Philippine Cinema's hot streak continues. After the success of Kita Kita and Finally Found Someone , Pista ng Pelikulang Pilipino  begins its showings. Leading the pack is the Bela Padilla-JC Santos romantic movie 100 Tula Para Kay Stella . Jason Paul Laxamana's romantic drama grossed PHP 60 million in its debut week. That's higher than the first five day gross of Kita Kita  which collected PHP 50 million at the same point. This one is also getting huge buzz among its tagret demographic which is a good sign for it to leg out after the PPP season. A total north of PHP 150 million seems possible while recapturing the success of Kita Kita  is uncertain at this point with strong competition coming in the next few weeks (although Kita Kita managed to break out amid strong competition with Finally Found ).

While surprise hit  Kita Kita is now on its way to PHP 100 million, another romantic movie is about to hit the theaters -  100 Tula Para Kay Stella  starring Bela Padilla and JC Santos. Directed by Jason Paul Laxamana ('The Third Party'), this romantic comedy has the capability to break out the way Kita Kita  did. Also, Bela Padilla and JC Santos (breakout star from the TV series 'Till I Met You') are much more popular than Alessandra De Rossi and Empoy Marquez. Can it replicate the success of Kita Kita ?