Opinion Board: Star Cinema should take notes from the sucess of 'Kita Kita' and '100 Tula Para Kay Stella'
As you might have already known, Kita Kita has now passed PHP 300 million and 100 Tula Para Kay Stella opened to PHP 60 million (first five days). Those were numbers in line (or even higher) with Star Cinema's lineup Can't Help Falling in Love, My Ex and Whys, Dear Other Self, and Finally Found Someone. Dear Star Cinema, quality brings quantity.
Star Cinema's movies tend to go big on its first week then drop hard on its second week. That is because of (1) fans flocking out on its opening week and (2) so-so reviews that hurt word-of-mouth. Kita Kita, without star power, opened strong on its first week but managed to continue its business weeks after thanks to good word of mouth. 100 Tula is also expected to leg out with its solid buzz. Yes, all of I've mentioned has a intriguing concept (Yes, let' count the concept of Can't Help Falling in Love) but it is not enough to do maintain strong business. The whole movie needs to be good and that is where Kita Kita and 100 Tula might have the advantage. I may not agree with the reviews for these two but the freshness of the idea packed in a well created movie is something that audience want.
Now, why would they bother if a so-so My Ex and Whys can bring PHP 300 million? Well aside from their movies with a solid fanbase, the box office performance of their other movies have been muted. Dear Other Self, Bloody Crayons (which was good), Can We Still Be Friends cannot hit PHP 100 million. Inflation makes it look worse.
If Star Cinema wants to increase their numbers outside of their hit love teams, they need to step up their game in their mainstream movie department.
Star Cinema's movies tend to go big on its first week then drop hard on its second week. That is because of (1) fans flocking out on its opening week and (2) so-so reviews that hurt word-of-mouth. Kita Kita, without star power, opened strong on its first week but managed to continue its business weeks after thanks to good word of mouth. 100 Tula is also expected to leg out with its solid buzz. Yes, all of I've mentioned has a intriguing concept (Yes, let' count the concept of Can't Help Falling in Love) but it is not enough to do maintain strong business. The whole movie needs to be good and that is where Kita Kita and 100 Tula might have the advantage. I may not agree with the reviews for these two but the freshness of the idea packed in a well created movie is something that audience want.
Now, why would they bother if a so-so My Ex and Whys can bring PHP 300 million? Well aside from their movies with a solid fanbase, the box office performance of their other movies have been muted. Dear Other Self, Bloody Crayons (which was good), Can We Still Be Friends cannot hit PHP 100 million. Inflation makes it look worse.
If Star Cinema wants to increase their numbers outside of their hit love teams, they need to step up their game in their mainstream movie department.
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