Box Office: 'Imagine You & Me' earned an 'okay' PHP 21.5 million

Imagine You & Me

Aldub's new hit movie Imagine You & Me opened to PHP 21. 5 million [UPDATED] (from the previous est. PHP 13 millio . That's a strong start for a local pic in the coun)ntry but this is obviously lower than their previous movie My Bebe Love which currently has the throne of the highest opening day gross for a local movie but that, of course, was released on MMFF season and with Aldub still on peak. And what's more surprising is that it's in line with last year's The Breakup Playlist (July 1) which opened to PHP 18 million. 

Yes, 21 million is big. But the problem here is: Star Cinema's monthly movies have a usual opening day gross of around PHP 12-16 million (with Just the 3 Of Us leading with 16 million). So this makes the opening an average one. What's more surprising is the competition. Ghostbusters doesn't open until Friday. Dukot is targeting the indie-loving audience. With The Breakup Playlist last year, it has Terminator Genysis as a competition and Minions and Ant-Man the following weeks, and the movie still managed to steal the some spotlight. Twitterverse is also calmer than expected for the movie. 

And speaking of 'blockbuster' local movie, this opening is far from last year's blockbusters Crazy Beautiful You and A Second Chance although the latter is a sequel to a cult favorite. But still, considering the marketing which has focused on Alden Richards and Maine Mendoza without giving anything special in the plot is a strong proof that the fans really came to watch the movie and more this weekend. 

After these 'okay' opening day, it remains to be seen how it can attract general audience this weekend but one thing seems clear at the moment - they're not the Bea Alonso/John Lloyld Cruz or even Kathryn Bernardo/Daniel Padilla in the movies. And speaking of Bea Alonso, How to Be Yours is 2 weeks away from this so we'll be watching.

New Forecast: PHP 140 million